What's The Big Idea? by George Lois
“Advertising, I insist, is never that logical. The best solutions to difficult marketing challenges defy the straitjacket of ‘positioning’ and spring unfettered from the creative imagination — because advertising is not a science, but an art.” – George Lois
“Advertising, I insist, is never that logical. The best solutions to difficult marketing challenges defy the straitjacket of ‘positioning’ and spring unfettered from the creative imagination — because advertising is not a science, but an art.” – George Lois
“Advertising, I insist, is never that logical. The best solutions to difficult marketing challenges defy the straitjacket of ‘positioning’ and spring unfettered from the creative imagination — because advertising is not a science, but an art.” – George Lois