VF Corp Brands – Project Pivot

Role: Associate Creative Director (Copy)

When COVID-19 turned their plans upside down, VF Corporation asked for help creating an entirely new suite of summer marketing for 10 of their retail brands including Dickies, Timberland, The North Face, Smartwoool, Altra, and Easptak. As ACD I pushed teams to try different types of remote production techniques, while leaning into real social issues like Black Lives Matter and teen mental health to give VF brands a renewed sense of purpose.