Role: Senior Content Strategist

The Story: How do you raise awareness of the Nike+ membership program during Super Bowl week? Simple. Get the world’s fastest pro athletes to hand-deliver exclusive products to Nike+ members and high school players in gold super cars, helicopters, and speed boats. And document it all on social. As Senior Content Strategist on the project, I helped to concept the week-long stunt and created the comms plan.

The Big Creative Shift: We’re giving members access to the world’s most exclusive products.

The Results: Speed Drops resonated across NFL partner channels, in paid/owned/earned social media, on nike.com, in the press, and around SF during Super Bowl week. 🏆Clio Sports Awards, Silver, Out Of Home🏆