Role: Associate Strategy Director

The Story: Nike Football wanted a new brand platform for the upcoming football season that broke through the clutter for the high school football athlete. As Associate Strategy Director, I developed a platform that leaned into the emotional side of high school football. Our first campaign: Any Field Every Time. It’s a celebration of that moment when summer is almost over and the high school football season is about to start. Slightly scary, but ripe with possibility. And for the voice of the campaign we got none other than Jameis Winston, a young QB who was already becoming internet famous for his inspirational locker room speeches.

The Big Creative Shift: We’re highlighting a more emotional side of football, the moments of anticipation around the game.