Merch Aid

Role: Associate Creative Director (Copy)

The Story: We created Merch Aid to help small NYC businesses that were struggling to survive during the 2020 COVID lockdowns. We paired popular designers with small businesses to create custom merch, with 100% of profits going back to the business owners. As ACD I helped curate our list of designers / businesses and dropped new collabs on Instagram daily, which sent the Internet into a frenzy to support each business.

The Big Creative Shift: We’re selling a cool way to show your support to the world.

The Results: Merch Aid pioneered a new platform for fundraising and generated over 500k in sales.

🏆The Andy Awards, Gold, Idea🏆
🏆Clio Awards, Bronze, Fashion & Beauty🏆
🏆D&AD, Wood Pencil, E-Commerce🏆
🏆The One Show, Silver Pencil, Innovation & Transformation🏆