Google Play – Go Play

Role: Creative Director (Copy)

The Story: Google Play wants to transform themselves from a utility into a brand worth choosing. So they came to my team to define their first ever brand platform, voice, and tagline. My Art Director partner and I led a team of 6 to define what makes Google Play special in a compelling way for both consumers and internal teams. Then we brought it to life with a brand voice, and a toolkit of language and design assets.

The Big Creative Shift: We’re giving smartphone users a shortcut to whatever they love.

The Results: Google Play will be able to compete with other app stores as a brand with a voice that communicates a clear value proposition.